Gotha Cosmetics Honored at MakeUp in Paris 2025 for Ocean-Inspired Innovation and Launches Red-Themed Anniversary Collection
At this year’s MakeUp in Paris, held June 18–19 at the Carrousel du Louvre, Italian beauty innovator Gotha Cosmetics captured major industry attention by taking home the 2025 IT (Innovation & Trends) Award in the newly introduced “Ocean Beauty” category. The win recognizes Gotha’s groundbreaking Waterburst Dazzle Top Coat, a next-generation water-based gel created with marine-derived ingredients and designed to elevate the sensorial and performance standards of color cosmetics.
A First-of-Its-Kind Ocean-Inspired Hybrid Formula
Gotha’s award-winning Waterburst Dazzle Top Coat stood out in the cross-category competition for its luxurious, water-rich formulation, impressive versatility, and ocean-inspired innovation. Composed of more than 70% water, the gel delivers a creamy, lightweight texture that melts into skin or over makeup with a striking wet-look, shimmer finish.
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The product's high-performance formulation features natural polysaccharides derived from Chondrus crispus, a red seaweed known for its film-forming and texturizing abilities. These marine ingredients enable the creation of a crystal-clear gel matrix, which delivers elastic consistency and smooth application. Combined with pearlescent pigments and a skin-identical sugar complex that binds to keratin, the Waterburst Dazzle Top Coat visibly smooths and revitalizes the skin while enhancing luminosity.
“This first-of-its-kind, water-based gel represents a bold new chapter in hybrid beauty innovation,” Gotha said in a press release. “It reflects rising demand for playful, sensorial, and multi-functional beauty products. Designed for versatility, this all-over stick ensures effortless application, vivid color payoff, and multi-dimensional reflectivity.”
The formula’s adaptable use across face and body, along with its hydrating and skin-loving properties, align with growing trends toward clean beauty, functional makeup, and sustainability-driven innovation.
Sea Foam Caress Primer Named Finalist in Full Service Category
In addition to the award win, Gotha Cosmetics was also a finalist in the Full Service category with its Sea Foam Caress Primer. This skin-prepping mousse is formulated with 98% natural-origin ingredients, including marine actives that soothe and hydrate the skin.
The primer’s unique transformative texture begins as a light mousse and melts into a silky milk upon application, leaving behind a radiant, transparent finish. The product was praised for delivering both sensorial luxury and high-performance skin preparation, while staying true to clean and sustainable beauty principles.
Rouge Signature: Celebrating Red and 20 Years of Beauty Innovation
MakeUp in Paris 2025 also marked the debut of Gotha’s new capsule collection, Rouge Signature, which pays homage to the timeless emotional and symbolic power of the color red.
“Red is more than a color — it’s a universal language of passion, power, and self-expression,” the company stated. “With Rouge Signature, we capture red’s ability to ignite desire, project confidence, and celebrate bold femininity.”
The collection explores red’s cultural resonance and diverse applications in makeup, reflecting both its timeless legacy and modern relevance. From sultry lip shades to bold eyes and luminous cheek products, Rouge Signature embodies the energy and confidence that red has long represented in beauty.
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To commemorate Gotha’s 20th anniversary in 2025, the company adopted the iconic Pantone 186C Red as its signature hue across all new launches throughout the year. The shade serves as a visual anchor for the brand’s celebratory themes, expressed through powerful taglines such as:
- “Sense of Celebration”
- “Celebrate Every Moment with Joy”
- “Embody the Festive Spirit”
- “Glamour and Passion”
Putting Faces to the Brand: A Human-Centered Campaign
In a bold departure from typical industry norms, Gotha Cosmetics also revealed a new photographic campaign featuring the real people behind the brand — from formulation chemists and R&D staff to marketing and production teams. Replacing traditional models, the campaign puts a spotlight on the individuals whose passion and creativity have driven Gotha’s growth over the past two decades.
This human-centered approach not only underscores the company's internal culture of inclusivity and innovation but also aligns with the increasing consumer demand for authenticity and transparency in the beauty industry.
A Defining Moment for Gotha Cosmetics
Between the Innovation & Trends Award, standout product launches, and a milestone anniversary, Gotha Cosmetics has cemented its position as a leading force in modern makeup innovation. By integrating marine-based actives, sensorial performance, and emotional storytelling, the brand continues to push the boundaries of hybrid beauty and sustainable luxury.
With more launches planned for its anniversary year and growing attention from global markets, Gotha’s future looks as bold, vibrant, and boundary-breaking as the Pantone red it proudly wears.
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