Sofia Richie Grainge Launches SRG Fashion Line in Beverly Hills Amid Second Pregnancy
Sofia Richie Grainge made a stylish statement—both personal and professional—on the evening of her long-anticipated fashion debut. Now four and a half months pregnant with her second child, the model and influencer-turned-designer hosted a glamorous event at Sotheby’s Beverly Hills to unveil SRG, her first ready-to-wear collection under the Revolve and FWRD umbrella.
Dressed in a speckled silk bomber jacket and crisp black trousers of her own design, Richie Grainge arrived at the venue exuding the timeless sophistication that has defined her personal brand. “On the way to launch these babies,” she captioned a recent Instagram post, referencing both her growing baby bump and her fashion line, with one hand resting on her stomach and the other holding a coffee.
The SRG collection, which consists of more than 50 thoughtfully crafted pieces, is a curated expression of modern elegance. From structured ponchos and tailored trenches with integrated scarves to suede pencil skirts and flowing blouses, the line represents Richie Grainge’s signature blend of effortless style and polished minimalism.
An Evening of Quiet Luxury
The event space itself was transformed to mirror the SRG aesthetic. Sotheby’s, typically known for its refined art auctions, was reimagined as a minimalist dreamscape filled with deep burgundy drapery, plush carpeting, and softly lit displays. The luxurious but understated decor set the tone for an evening dedicated to quiet luxury—a fashion philosophy Richie Grainge has championed since her viral South of France wedding in 2023.
With a mocktail in hand, the expectant mother welcomed an intimate crowd of friends, family, and fashion insiders. Throughout the evening, Richie Grainge could be seen pausing to chat with guests, share a smile with her husband, Elliot Grainge, and pose for photos. Live models strolled through the venue wearing key looks from the debut line, giving attendees a firsthand look at the collection’s craftsmanship and wearability.
“Why am I always pregnant at these things?” she joked with a warm laugh during a conversation with Vogue, recalling the last event she hosted while expecting her first child. “Anyway,” she continued, “this collection has been years in the making. It started with my stylist, Liat Baruch—she’s a huge influence on my personal style.”
Designing for the Modern Wardrobe
When asked about her vision for SRG, Richie Grainge emphasized versatility and elegance with a youthful twist. “I wanted timeless, elegant pieces that make you feel good,” she explained. “Elegant, but fun and young. I feel like people can get confused about how those ideas fit together—but they do.”
The SRG brand is positioned as a sophisticated yet approachable offering within the Revolve and FWRD family, targeting women who value classic tailoring, neutral palettes, and modern silhouettes that transition effortlessly from day to night.
A Memorable Send-Off
As the evening wrapped up, guests were gifted engraved Jo Malone candles, a subtle but thoughtful parting gift that echoed the understated elegance of both the event and the SRG brand. The launch marked a pivotal moment not just in Richie Grainge’s fashion journey, but also in her expanding role as a designer, entrepreneur, and mother.
With her second baby on the way and a promising fashion label freshly unveiled, Sofia Richie Grainge is stepping confidently into a new chapter—one defined by creativity, family, and timeless style.
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